Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Responsible Party" section of this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with any questions about this or other issues relating to data protection.

Analysis tools and third-party tools

When you visit this website, your browsing behavior may be statistically evaluated. This is done primarily using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

Shopify

We host our website with Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter: “Shopify”).

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify records your IP address, as well as information about the device you're using and your browser. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, as well as compiles user statistics. When you make a purchase on our website, Shopify also records your name, email address, shipping and billing addresses, payment details, and other data related to the purchase (e.g., phone number, amount of sales, etc.). Shopify stores cookies in your browser for analytics purposes.

For details, please see Shopify’s privacy policy: https://www.shopify.de/legal/datenschutz .

The use of Shopify is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Conclusion of a contract for order processing

We have entered into a data processing agreement with Shopify. This agreement is required by data protection law and ensures that Shopify processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose.

We would like to point out that data transmission over the Internet (e.g., when communicating via email) may be subject to security gaps. Complete protection of data from access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Bauer Blue GmbH
Kolpingstrasse 24
88416 Ochsenhausen

Telephone: 49 (0)7352 / 9235380
Email: info@bauer-blue.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage period

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these reasons no longer apply.

Note on data transfer to the USA

Our website includes tools from companies based in the USA. When these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are obligated to disclose personal data to security authorities without you, as the data subject, being able to take legal action. It cannot therefore be ruled out that US authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data on US servers for surveillance purposes. We have no influence over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected.

Right to object to data collection in special cases and to direct advertising (Article 21 GDPR)

If data processing is based on Article 6 (1) (e) or (f) of the GDPR, you have the right to object to the processing of your personal data at any time for reasons related to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Article 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. This right of complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser's address bar.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are obliged to provide us with your payment details (e.g. account number for direct debit authorization), these details will be required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser's address bar.

With encrypted communication, your payment data that you send to us cannot be read by third parties.

Information, deletion and correction

Within the scope of applicable law, you have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as the right to have this data corrected or deleted. You can contact us at any time with any questions about this or other issues relating to personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. You have the right to request that the processing of your personal data be restricted while we verify your claim.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
If you have lodged an objection pursuant to Art. 21 (1) GDPR, your interests must be weighed against ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data may – with the exception of its storage – only be processed with your consent or for the establishment, exercise or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Objection to advertising emails

The use of contact information published in accordance with the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called "cookies." Cookies are small text files that do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are required to carry out electronic communication (necessary cookies) or to provide certain functions you have requested (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure web audience) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the cookies in question will be stored exclusively on the basis of this consent (Art. 6 (1) (a) GDPR); this consent can be revoked at any time.

You can configure your browser to inform you about the use of cookies and to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or in general, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

If cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

Browser type and version
operating system used
Referrer URL
Hostname of the accessing computer
Time of server request
IP address

This data will not be merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

Contact form

If you send us inquiries via the contact form, your information from the form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, retention periods—remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, phone, or fax, your inquiry, including all personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.

The data you send us via contact requests will remain with us until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, statutory retention periods—remain unaffected.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address and, if you do not post anonymously, the user name you have chosen will be saved.

Storage of the IP address

Our comment function stores the IP addresses of users who post comments. Since we do not review comments on this website before they are published, we need this data to take action against the author in the event of legal violations such as insults or propaganda.

Subscribe to comments

As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the provided email address. You can unsubscribe from this feature at any time using a link in the information emails. In this case, the data entered when subscribing to comments will be deleted. However, if you have provided this data to us for other purposes and elsewhere (e.g., newsletter subscription), this data will remain with us.

Storage period of comments

The comments and the associated data will be stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).

Legal basis

Comments are stored based on your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time. To do so, simply send us an informal email. The legality of the data processing operations already carried out remains unaffected by the revocation.

ProvenExpert

We have integrated the ProvenExpert rating seal on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com .

The ProvenExpert seal allows us to display customer reviews submitted to ProvenExpert about our company in a seal on our website. When you visit our website, a connection is established with ProvenExpert, allowing ProvenExpert to determine that you have visited our website. Furthermore, ProvenExpert records your language settings to display the seal in the selected national language.

ProvenExpert is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in presenting customer reviews as transparently as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

5. Social media

Facebook plugins (Like & Share button)

This website integrates plug-ins from the social network Facebook. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

You can recognize the Facebook plug-in by the Facebook logo or the "Like" button on our website. An overview of Facebook plug-ins can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE .

When you visit this website, a direct connection is established between your browser and the Facebook server via the plug-in. Facebook thus receives the information that you have visited this website using your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that as the provider of the pages we have no knowledge of the content of the transmitted data or how Facebook uses it. For more information, see Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation .

If you do not want Facebook to be able to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of Facebook plugins is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the most comprehensive visibility possible on social media. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a way that complies with data protection law. Facebook is responsible for the data security of Facebook products. You can assert the rights of those affected (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward these to Facebook.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum ,https://de-de.facebook.com/help/566994660333381 , and https://www.facebook.com/policy.php .

Instagram plugin

This website incorporates features of the Instagram service. These features are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transmitted data or how it is used by Instagram.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the most comprehensive visibility possible on social media. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert the rights of those affected (e.g. requests for information) with regard to the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://help.instagram.com/519522125107875 , andhttps://de-de.facebook.com/help/566994660333381 .

For more information, please see Instagram’s privacy policy: https://instagram.com/about/legal/privacy/ .

6. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, stores cookies, or perform independent analyses. It is used solely to manage and display the tools integrated through it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). We, as website operators, can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of Google Ads is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/ .

Google Remarketing

This website uses Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyses your user behaviour on our website (e.g. clicking on certain products) in order to classify you into specific advertising target groups and then display suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device features. This allows interest-based, personalized advertising messages tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) to also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/ .

Google Remarketing is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Further information and the data protection regulations can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de .

Target group formation with customer matching

To build target groups, we use, among other things, Google Remarketing's customer matching. This involves transferring certain customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased most frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that could personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

Google Conversion Tracking is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Facebook Pixel

This website uses Facebook's visitor action pixel to measure conversions. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising measures.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy . This allows Facebook to enable the placement of advertisements on Facebook pages and outside of Facebook. We, as the website operator, cannot influence this use of the data.

The use of Facebook Pixel is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum andhttps://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do so.

If you do not have a Facebook account, you can opt out of Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ .

7. Plugins and tools

YouTube with enhanced privacy

This website embeds videos from YouTube. The site is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode prevents YouTube from storing any information about visitors to this website before they watch the video. However, enhanced privacy mode does not necessarily prevent data from being shared with YouTube partners. YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. The YouTube server is informed of which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after starting a video, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). This allows YouTube to receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud.

After starting a YouTube video, further data processing operations may be triggered over which we have no influence.

We use YouTube in the interest of providing an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

For more information about data protection at YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=de .

Google Web Fonts (local hosting)

This site uses so-called web fonts provided by Google for consistent font display. Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Google Maps

This website uses the Google Maps service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the features of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

Google Maps is used in the interest of providing an attractive presentation of our online offerings and making the locations we list on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .

For more information on how user data is handled, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de .

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is designed to verify whether the data entered on this website (e.g., in a contact form) is entered by a human or by an automated program. To do so, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de .

8. Online marketing and affiliate programs

Amazon Affiliate Program

The operators of this website participate in the Amazon EU Affiliate Program. This website includes Amazon advertisements and links to the Amazon.de website, through which we can earn money through advertising fees. Amazon uses cookies or similar recognition technologies (e.g., device fingerprinting) to track the origin of orders. This allows Amazon to recognize that you have clicked on the affiliate link on this website.

The data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the correct calculation of its affiliate remuneration. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

For more information about Amazon's use of data, please see Amazon's privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 .

9. eCommerce and payment providers

Processing of data (customer and contract data)

We collect, process, and use personal data only to the extent necessary to establish, define, or modify the legal relationship (master data). This is done on the basis of Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transfer upon conclusion of contract for online shops, retailers and shipping of goods

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example, to the company entrusted with delivering the goods or the credit institution responsible for processing the payment. Data will not be transferred to any other parties or will only be transferred if you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.

Data transfer upon conclusion of contract for services and digital content

We only transmit personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with payment processing.

Your data will not be transferred to any other party, or only if you have expressly consented to such transfer. Your data will not be passed on to third parties without your express consent, for example, for advertising purposes.

The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.

Order processing via dropshipping

If you order goods from us, it is possible that your order will be shipped directly to you from our retailers (dropshipping). For this purpose, we will pass on your name, delivery address, and—if necessary for delivery—your telephone number to the shipping company. This transfer is solely for the purpose of delivering the goods.

The legal basis for data processing is Art. 6 (1) (b) GDPR (performance of the contract) and our legitimate interest in the fastest and most effective purchase processing possible within the meaning of Art. 6 (1) (f) GDPR.

We use the following retailers for dropshipping:

[Name and full address of the hoster(s)]

Payment services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g. name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) and in the interest of ensuring the payment process is as smooth, convenient, and secure as possible (Art. 6 (1) (f) GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR forms the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services/payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full .

For details, please see PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/ .

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy .

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation .

You can find details about this in Stripe’s privacy policy at the following link: https://stripe.com/de/privacy .

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf .

You can find details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .

Paydirekt

The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter "Paydirekt"). When you make a payment using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank with which you are registered with Paydirekt. In addition to the data required for the payment, Paydirekt may collect further data as part of the transaction processing, such as the delivery address or individual items in the shopping cart. Paydirekt then authenticates the transaction using the authentication process stored with the bank for this purpose. The payment amount is then transferred from your account to our account. Neither we nor third parties have access to your account data. Details on payments with Paydirekt can be found in Paydirekt's terms and conditions and privacy policy at: https://www.paydirekt.de/agb/index.html .

Instant bank transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Sofortüberweisung" process, we receive a payment confirmation from Sofort GmbH in real time and can begin fulfilling our obligations immediately. If you have chosen the "Sofortüberweisung" payment method, you send the PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft facility, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment details you entered and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to clearly establish your identity and prevent fraudulent attempts. Details on paying with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/ .

Amazon Pay

The provider of this payment service is Amazon Payments Europe SCA, 38 avenue JF Kennedy, L-1855 Luxembourg.

You can find details on how your data is handled in Amazon Pay's privacy policy at the following link: https://pay.amazon.de/help/201212490?ld=APDELPADirect .